Sculpting A Sustainable Future: Kraanthi's Commitment to the SDGs
- Shirish Gole
- Jan 18
- 4 min read
Highlights:
Kraanthi aligns its core values and operations with SDGs to tackle global challenges like hunger, health, equality, and climate change.
SDG #2: Zero Hunger – Advocating for Organic Food Systems:
83% of Kraanthi’s ingredients are certified organic.
Benefits: Reduced health risks, sustainable farming, and enhanced nutritional value.
SDG #3: Good Health and Well-being – Promoting Natural Wellness:
100% natural, preservative-free products.
Education through social media and newsletters about the benefits of natural living.
SDG #5: Gender Equality – Empowering Women at Work:
Women make up 71% of Kraanthi’s workforce.
Commitment to inclusivity, trust, and breaking societal barriers.
SDG #12: Responsible Consumption and Production – Zero-Waste Philosophy:
100% compostable packaging and plant-based inks.
Sustainable sourcing and waste reduction in production processes.
SDG #13: Climate Action – Raising Awareness:
Climate education via blogs, posts, and newsletters.
Encouraging sustainable daily choices among consumers.
SDG #17: Partnerships for the Goals – Supporting Akshaya Patra:
Donating 1% of profits to provide mid-day meals and promote children’s education.
Kraanthi is not just a brand; it’s a movement toward a sustainable and equitable future.
The United Nations' Sustainable Development Goals (SDGs) are a global roadmap for a better future, tackling critical challenges like poverty, hunger, and climate change. At Kraanthi, we believe that businesses have a crucial role to play in achieving these goals.
That's why we have deeply integrated the SDGs with our core values and operations. We're committed to making a positive impact across several key areas:
SDG #2: Zero Hunger
Sustainable and reliable food systems can help us win the fight against hunger. Every individual deserves an access to nutritious, safe, and sufficient quantity food. At Kraanthi, we use organic ingredients for our products, with 83% of ingredients from certified organic sources.
Benefits of organic constituents:
Reduced Public Health Risks: Organic products minimise exposure of toxic chemicals to farmers, manufacturers, consumers and children, preventing potential health hazards.
Sustainable Farming: Organic farming promotes soil health and reduces environmental impact by eliminating synthetic fertilisers and harmful pesticides.
Enhanced Nutritional Value: Research suggests that organic ingredients can be enriched for essential nutrients such as iron, magnesium and phosphorus.
Kraanthi is committed to building a healthier planet through responsible food systems. By choosing organic, we contribute to a more sustainable and equitable food future for all.
SDG #3: Good Health and Well-being
At Kraanthi, we believe that everyone deserves access to a healthy lifestyle. That's why we prioritize:
100% Natural Products: Our products are all natural and free from preservatives, artificial colors, and synthetic additives, ensuring they are safe for our consumers’ well-being.
Reduced Exposure to Toxins: By avoiding harmful chemicals, we promote a cleaner lifestyle and minimize exposure to potential health risks.
Promoting Wellness Education: We actively educate our community about the benefits of natural products through social media posts and (weekly/monthly) newsletter.
Kraanthi is committed to providing products and knowledge that would support long-term health and well-being for all.
SDG #5: Gender Equality
At Kraanthi, we believe in empowering women and fostering a gender-equitable society.
Workplace Equality: With 5 out of our 7 employees being women, we demonstrate our commitment to gender equality within our organization.
Breaking Barriers: By fostering a culture of inclusion, respect, trust, and honesty, we are contributing to creating a more equitable society for women.
Kraanthi is dedicated to empowering women in all aspects of life.
SDG #12: Responsible Consumption and Production
Sustainability is at the heart of everything we do at Kraanthi. We prioritize zero-waste operations, minimizing our environmental impact at every stage:
We prioritize sustainable sourcing of raw materials and implement efficient manufacturing processes to reduce waste throughout the production cycle.
Our packaging is 100% compostable, designed to break down naturally without harming the environment.
We use plant-based inks for our packaging, aligning with our commitment to eco-friendly practices.
By embracing these sustainable practices, we help our consumers make choices that benefit their well-being and the planet.
SDG #13: Climate Action
Climate change is a critical global challenge. At Kraanthi, we believe in empowering individuals to be part of the solution.
Climate Change Education: We actively educate our audience about climate change through engaging content on social media (blogs, posts, newsletters). This content highlights the urgency of climate action and provides practical tips for sustainable living.
Fostering Sustainable Choices: We encourage our audience to make conscious choices in their daily lives, such as reducing waste and supporting eco-friendly businesses.
By raising awareness and fostering a community of environmentally conscious individuals, Kraanthi contributes to the global movement for climate action.
SDG #17: Partnerships For The Goals
Kraanthi recognizes the crucial role of collaboration in realizing the UN’s Sustainable Development Goals. We firmly believe in the power of partnerships to create meaningful change. Hence, we have committed to dedicate 1% of our profits to Akshaya Patra, a leading NGO dedicated to eradicating hunger and promoting children’s education through its impactful mid-day meal program.
By supporting Akshaya Patra, we actively contribute to a cause that deeply resonates with our mission – building a healthier and more equitable world for all. This partnership serves as a powerful example of SDG 17 in action, showcasing how businesses and non-profit organizations can effectively collaborate to address critical societal challenges and build a more sustainable future.
Conclusion:
At Kraanthi, our commitment to the Sustainable Development Goals is more than a promise; it's a pathway to creating a better, healthier, and more equitable world. By aligning our operations with these global objectives, we have taken deliberate steps to ensure our actions reflect our values.
From promoting sustainable food systems and good health to empowering women, fostering climate-conscious communities, and forging impactful partnerships, we aim to leave a lasting legacy of positive change.
The road to sustainability is a collective journey, and we invite you to join us in making responsible choices for a brighter future. Together, let's sculpt a sustainable future—one conscious decision at a time.
At Kraanthi, we are on a mission to create a better, healthier, and more equitable world.
Make conscious choices with us—one decision at a time.
So, why wait? Discover the goodness of nutritious organic foods today.
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